Q. Tell us about yourself, about your blog and why you started blogging:
The Official Beer Wench Avatar if you will, created by Brian Walline our Master of all Things Corporate Branding in Art Fashion
E.T. Crowe: the self-described A2 (Ann Arbor) Beer Wench is part owner and Marketing/Distributor Relations Director of the Wolverine State Brewing Co. (www.wolverinebeer.com under construction). Brewer of “The Most Drinkable Beers in Michigan” the Wolverine State Brewing is a lager-centric company, founded in 2006 by a couple of white-collar dudes who brewed beer in their basement for fun. (old story, yeah I know) ”Wolverine Beer” (since re-named Wolverine Premium Lager) was contract brewed for three years and I was asked to join the company in 2008 to make it “for real”. We opened the doors of our 10bbl commercial brewery and 2000 square foot Tap Room in November 2011 and haven’t looked back since. We anticipate having 3 bottled products on store shelves by January 2012.
The “Beer Wench” was born out of a desire to tell our story, before there was much to tell, by chronicling my craft beer journey and our story of opening a small business, specifically one that involves having to obtain a liquor license—through ups, downs, sideways and in between, the adventure struck a chord with a lot of reader/followers. I’ve since expanded to include beer descriptions/ beer schools (our upcoming ones), and a “She Said/He Said” series begun with Fred Bueltmann, the marketing owner at New Holland Brewing, and my personal guru.
I’m personally dedicated to the concept that women have lots of business being in this world with the guys. I’m going to speaking at several “women in the beer biz” type dinners/tastings and such and have just planned my first ever “Ladies ONLY Tap Room Night” in June–come as you are, taste, learn, laugh, get a mani/pedi, or a mini massage, read some steamy books, or just ogle the hot men I will hire to serve us. Hell yes. I’ve pre-sold 20 tickets and just came up with the idea yesterday!
Q. Can you point us to some recent posts that you’d like to highlight:
A recent post was the opening salvo of the “She Said/He Said” series which will switch back and forth between mine and Fred’s Blogs. We will also be filming a “She’s Right/He’s Wrong” (or something to that effect) tasting session in July at the Michigan Summer Beer Festival which brings something like 30,000 people to a park over 2 days to partake of some of the Michigan’s 83 (and growing) brewing company’s offerings. It’s here:
One that was a sort of “day to day drudgery of owning a business” post that got lots of play was this one:
and one that was on the requested topic of “how does Wench feel about adjuncts” I’m pretty proud of:
And finally my 2011 April Fool’s post was a hit:
I get most of my comments on Facebook via the “notes” section because I’ve linked the blog to my Facebook profile…but more are Always Welcome.
Q. What’s your favorite beer and why?
From my Own Company I have 2:
1. District 16 Vienna Amber Lager–because it is an amazing blend of color, flavor and subtle-ness in a classic Vienna lager style that makes me want to kiss my brewer on the lips every time I taste it.
2. The Insolent Mink IPA–an amazing in your face assortment of hops (4 of them), all American, and with one of the bad-assed names you can imagine since we are a company named after a Wolverine. I’m a hop head. Through and through. So my Tap Room staff (bless them) pours me one every time they see me coming.
From others I keep a supply of:
1. New Holland Mad Hatter IPA (see above re: “hop head”)
2. Arcadia Ales Whitsun (Belgian wit) but if they EVER bottle their “Rogenberry” I will be taking baths in it I promise.
3. DFH (sigh…this is for you baby): Raison D’etre/ 90-Minute/ Chicory Stout
4. Yeungling Lager (bootlegged to be sure, but worth the risk!!)
5. Bluegrass Brewing Company (Louisville, KY a.k.a. God’s Country): newly bottled Saison (killer!! Get some!!)